Web and Digital Development
Brand Alignment and Guidelines
3Victors found themselves in a familiar position for a product-led technology company. They built a strong offering, found product-market fit and began generating buzz in the industry.
However, they needed a new commercial effort and brand presence to match their success and become the foundation for them to take the next step as an organization.
The best approach here was to start from scratch. We did an entire brand intake consuming all sales and marketing collateral from 3V, including decks, brochures, conducting interviews and examining their current digital presence.
From there we set out to bring consistency to the brand. For this we needed a baseline, so we created guidelines around the existing brand, making incremental improvements along the way.
This provided the elements we needed to build them a brand new website. The first step was moving everything over to a more stable backend. From there we helped 3V express consistent messaging, while creating a modern looking visual presence.
3V now has a digital brand that is in line with the company’s success and synonymous with their innovative products.
In addition to bringing uniformity and clarity to their digital presence, 3V also benefits from having a strong backend to their website, which can be optimized, managed and scaled to the company’s growth.