It's been said that the best-laid plans of 𝗆̶𝗂̶𝖼̶𝖾̶ cats and men often go awry. Now maybe more than ever we are experiencing this as we forge ahead in a time of uncertainty, anxiety and a new normal. Everyone can relate to the shredding of business plans, goals and projects, among much greater and important components of life.

We're no different. We jumped into 2020 full of excitement, energy and drive as we worked to finally bring our agency brand to market. Then — without hyperbole — the entire world changed. Into the trash went our entire Go to Market Strategy for what we're calling Yellow Cat Five. 

In appropriate and due time we'll give a proper introduction to YC5, but for now we remain steadfast in helping our friends, family, community, partners and industry chart this unprecedented terrain as we race against the rising tides of our personal and professional lives. 

As you’ll come to know, our mission is to Lift Brands. To put it succinctly, we raise you past all the verbose, whimsical ideas and the fractured client-agency relationship to help you execute on meaningful work to achieve your distinct business goals.

As our first initiative, we are happy to assist any person or organization tread the rough waters of how to communicate effectively, accurately and most importantly empathetically during times like these. Please reach out to us about how we can help and we can figure out the business logistics of it all at a later, more settled juncture. 

While tactics such as brand launches and superfluous campaigns must take a backseat for the time being, we can’t wait to share the development and story behind YC5. Who knows, a reflection piece on going to market amidst a global crisis might be in store once the dust settles.

Until then, let’s remain hopeful and helpful towards one another and get through this together. And especially for those in our industry, let’s use this current situation as a lever to be all the more creative. 

There’s no doubt in my mind that we'll come out on the other side of this with some truly exceptional ideas and executions. I cannot wait to see what all of you create as the next great thing. 

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